You Don't Just Buy a Product. You Join a Community.

The Caravan is Silk Route's community of women who believe skincare should be built with them, not just for them. Share your skin story, shape what we make next, and connect with women solving the same problems.

500+ women in our early community
12 cities across India
340 skin stories shared so far

More than a newsletter. A seat at the table.

Early access to new products

Try new formulations weeks before they go live. Your feedback shapes the final version.

Your input shapes the roadmap

Vote on which products we build next. Tell us what your skin needs — we'll formulate it.

WhatsApp community

Real conversations with women solving the same skin problems. Results sharing, routine tips, honest feedback.

Founder access

Direct access to the founder and formulation team. Ask anything. No PR filter.

Real voices. Real skin.

"I've never been asked what I need by a skincare brand before. This feels different."

Meera K.

Bangalore · Joined March 2026

"The WhatsApp group is the most honest skincare conversation I've ever been part of. No judgement, just results."

Aisha R.

Mumbai · Joined February 2026

"They actually changed the cleanser timeline based on what we asked for. That's never happened with a brand I use."

Tanvi P.

Delhi · Joined January 2026

Ready to join The Caravan?

The Caravan is free to join. Share your skin story, get early access to new products, and help shape what Silk Route builds next.

Your Voice Shapes What We Make Next

Every product in our pipeline started with a skin story. Here's what the community is building together.

Live

Snow Mushroom Hydrating Face Serum

Qing Dynasty · China

Multi-skin conditioning serum — hydration, barrier repair, and radiance in one ritual.

Our first product — built from 18 months of R&D
Launching Soon

Boon of Banaras Face Cleanser

Mauryan Empire · India

Moringa based gentle cleanser that doesn't strip the barrier. Formulated, tested, ready to manufacture.

Requested by 510+ women in our community
Launching Soon

Manjistha Clarifying Body Milk

Mughal Empire · India

Body milk for uneven tone and pigmentation — the most requested body product from our community.

Requested by 670+ women in our community
Pipeline

Pearl Powder Radiance Mask

Tang Dynasty · China

Weekly treatment mask for luminosity and melanin balance. Pearl Powder inhibits tyrosinase naturally.

Upcoming in the pipeline
Pipeline

Rosehip Revitalising Face Milk

Sasanian Empire · Persia

Linoleic acid and provitamin A for wrinkle reduction and deep skin moisture — the rose-kissed secret of Persian queens.

Upcoming in the pipeline
Pipeline

Galbanum Rejuvenating Body Wash

Achaemenid Empire · Persia

Aromatic balsamic resin that transforms cleansing into a ritual — the hammam rites of ancient Persia, reimagined.

Upcoming in the pipeline

Share Your Skin Story

We don't just make products and hope they work. We listen first. Every skin story you share becomes part of how we formulate - which ingredients we prioritise, which concerns should we solve next, which products we build.

This isn't a quiz with a sales pitch at the end. It's a genuine conversation.

Private & secure

Your story stays between us. We never share personal data.

Shapes what we make

Every story informs our next formulation. You're not a data point, you're a co-creator.

We read every one

Not an algorithm. A human reads your story and learns from it.

What is your skin dealing with?

Select all that apply — or skip ahead.

Brands, routines, ingredients — whatever comes to mind.

Share either to join our community. We'll never spam you.

No mandatory fields. Share as much or as little as you're comfortable with.